The Founders

Blaze & Glory sprang from the shared experiences of three brothers: James, Matthew, and Toby Storie-Pugh Through life's ups and downs, the brothers discovered that shared challenges often led to shared solutions.

This isn't a tale of triumph over adversity—it's about the quiet resolve that comes from weathering life's storms and emerging a bit wiser for the wear. Their journey informs our approach: practical support for the everyday challenges that shape us all.

Matthew has spent a lifetime working in healthcare. He spent nine years caring for their paralysed father. He is a qualified psychotherapist with a focus on psychodynamic therapy. Seasoned by his own broad, and often challenging life experiences, Matthew’s therapeutic modality takes a holistic viewpoint. His core therapeutic practice is augmented by an unwavering look into a broad range of practical issues a client may be facing, and the deployment of strategies to address those issues. His private practice is in Mayfair, London.

James has over 25 years of experience in global DtoC eCommerce, focusing on digital marketplaces, multi-brand retailers, and optimising digital marketing channels. He has successfully funded, built, and exited three international health and wellness startups. He is a keen runner and has completed many marathons and ultramarathons. He is father to Oscar, who demands far more energy than any marathon ever did!

Toby is a visionary leader and passionate advocate for sustainable development, serving as Partner and COO at The Farm. Toby's innovative approach and dedication to transformative projects align with The Farm's mission to address global challenges through creativity and sustainability​  and is co-founder of Naserian Foundation. With extensive experience in media, technology, and education, he co-founded Flying Kites in Kenya, leveraging storytelling and exploration to drive social impact. He also founded gallery Saint James Fine Art.